Arizona Tea Became the Most Famous Iced Tea Brand by Cutting in Advertising

Jose Manuel Miana
3 min readNov 5, 2020
Arizona Big Can
Illustration under permission of Arizona Iced Tea

We usually see advertising as a vital part of the business for those who want to sell a product. It becomes almost unthinkable to make a brand famous without lots of investment on TV commercials, ads on social media and such.

That’s why I’m going to talk about Arizona Tea, the least publicized brand in the world. And no, I’m not…

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